Community Content Momentum

I build communities people want to come back to.

Community strategy, content, events, and player-first experiences.

Discord moderation from close-knit gaming servers to large-scale branded communities.

Kellsai Kimball
Community builderGaming · Social · Events
Kellsai Kimball personal logo

What I bring

Discord Moderation
Social Content
Community Events
Marketing Projects

About my approach

Community work is equal parts care, clarity, and follow-through.

I bring the empathy to understand people, the structure to support them, and the creative energy to keep them engaged.

My Discord experience spans small gaming servers, professional business communities, and large-scale branded spaces. Across every size, I combine thoughtful moderation, clear communication, and genuine member support with social media, events, and marketing strategy.

StudyingGame Business & Esports
Focused onCommunity + Social Strategy
Known forCalm Communication
Drawn toGaming + Purposeful Brands
01

Listen first

I look for what members need, where friction lives, and what makes people feel seen before choosing a solution.

02

Build for belonging

Clear systems and welcoming communication help new members participate and established members stay invested.

03

Create momentum

Content, events, and feedback loops work together so engagement becomes a habit instead of a one-time spike.

Discord moderation experience

Community judgment that scales.

From close-knit Destiny 2 servers to Vyral Teq’s professional community and FanDuel’s large audience, I adapt to each community’s culture while keeping expectations clear, members supported, and conversations productive.

5+ years

Destiny 2 · Community Administrator

Small Gaming Communities

Built and supported close-knit gaming communities where trust was personal and moderators knew the people behind the usernames. Managed server structure, onboarding, rules, conflict resolution, member support, events, and custom automation.

  • Server architecture
  • Hands-on moderation
  • Conflict resolution
  • Events

Business community

Vyral Teq · Discord Moderator

Mid-Sized Professional Community

Moderated a professional community serving PC-building and esports audiences, balancing brand standards with approachable member support. Answered questions, applied rules consistently, identified issues early, and kept technical and community conversations productive.

  • Brand voice
  • Member support
  • Policy enforcement
  • Technical community

Large-scale community

FanDuel · Discord Moderator

High-Volume Discord Moderation

Supported a fast-moving, large-scale branded community where speed, consistency, and sound escalation judgment mattered. Monitored active conversations, addressed member concerns, applied policies fairly, and helped maintain a safe and welcoming environment at scale.

  • High-volume moderation
  • Escalation
  • Community safety
  • Sound judgment

Selected projects

Strategy made tangible.

Featured presentation samples and hands-on projects across community strategy, game business, events, social media, and marketing.

Social media campaign · NSCS leadership

NSCS Event Promotion & Content Planning

View content calendar

As Chapter Vice President, I developed cross-platform content that moved members from awareness to action through save-the-date posts, countdowns, event reminders, educational video, and a month-long publishing calendar.

  • Campaign sequencing
  • Graphic design
  • Short-form video
  • Content calendars
  • Audience targeting
GBE Connect presentation cover with study, play, repeat tagline10-slide pitch deck

Community program proposal · Full Sail University

GBE Connect

A student-led plan to make online learning feel more connected.

I developed a pilot proposal for weekly Grind & Grow study sessions and monthly Press Pause community nights inside the Game Business & Esports Discord.

My work

Program concept, event formats, scheduling, partnership pitch, success metrics, moderation plan, presentation design, and supporting graphics.

View Full Deck
Kellsai Kimball personal logo exploration and brand colors

Personal branding

Brand Identity Exploration

A visual study of logo variations, color, and tone designed to create a recognizable personal identity.

View brand deck
Kellsai career map from Discord moderation through community and marketing leadership

Professional development

Community-to-Marketing Career Map

A structured pathway connecting hands-on moderation and education to community leadership, social strategy, and marketing management.

View career map

Gaming business & marketing

Campaign thinking across the player lifecycle.

These decks move from research and positioning into channel strategy, community activation, measurable goals, and long-term player relationships.

Destiny 2 business analysis presentation coverOpen deck ↗

Live-service strategy · 22 slides

Destiny 2 Business Analysis

A research-led analysis of audience needs, competitive position, monetization, community trust, and sustainable growth opportunities for Bungie’s live-service ecosystem.

  • Audience research
  • SWOT
  • Player retention
  • Value propositions
Mythology Mayhem game launch campaign presentation coverOpen deck ↗

Integrated marketing · 21 slides

Mythology Mayhem Launch Campaign

A $30,000 game-launch plan connecting paid media, creators, contests, LVL UP Expo, organic community building, KPIs, and a phased rollout.

  • Media budget
  • Creators
  • Events
  • Campaign KPIs
Slay the Spire 2 go-to-market strategy presentation coverOpen deck ↗

Go-to-market roadmap · 25 slides

Slay the Spire 2 GTM Strategy

A pre-launch, launch, and post-launch strategy using Steam, Discord, social media, video, and creator partnerships to build awareness and long-term retention.

  • GTM planning
  • Steam
  • Community
  • Lifecycle marketing
Loot for Life Fortnite charity gaming event posterEvent campaign concept

Event strategy · Sponsorship marketing

Loot for Life

A charity gaming event built to turn play into measurable community impact.

I developed an end-to-end proposal for a Fortnite charity event at Full Sail University’s Fortress benefiting Extra Life. The work connects event identity, audience strategy, tiered sponsorship rights, a targeted Orlando Health pitch, fair-market valuation, activation design, and sponsor reporting.

$10Kfundraising goal
500–1,000target audience
$15Krecommended title partnership
My work

Event concept, poster design, sponsorship package, partner pitch, valuation model, tier pricing, Power-Up for Kids activation, measurement plan, and presentation design.

More community work

Hands-on ideas built for real audiences.

01

Community systems

Destiny 2 Discord Community Rebuild

Reorganized a long-running gaming server around clearer navigation, healthier moderation, easier onboarding, and stronger member participation.

  • Server architecture
  • Custom bot support
  • Moderation workflows
  • Recurring events
02

Event activation

Sparrow Racing League

Designed a playful Destiny 2 community competition from concept to launch, including event identity, rules, scoring, announcements, and prizes.

  • Event concept
  • Rules + scoring
  • Discord promotion
  • Participant experience
03

Sponsorship marketing

Team Liquid × Monster Energy

Analyzed brand fit and developed fan-first activation ideas across player content, livestreams, events, and social engagement.

  • Brand-fit analysis
  • Activation concepts
  • Fan touchpoints
  • Presentation
04

Social media

Wahkonsa Community Campaigns

Created clear, audience-aware social content supporting leasing, resident wellness, community resources, events, and housing education.

  • Content planning
  • Campaign copy
  • Visual direction
  • Accessible messaging

Let's connect

Looking for someone who can turn an audience into a community?

I am building toward community management, social media, and marketing roles where thoughtful strategy and genuine connection matter.